IJEMRI: Vol.2, Issue 1, JANUARY - MARCH, 2026

Articles

• Transforming Traditional Business Models through Advanced Analytics and Data-Driven Decision Making

  Mr.Kanumuri Vinod Varma, Mr.Marisetti Venkata Ramana, Mrs. T Srimathi (Author)

  1-11

  • FULL ARTICLE

  DOI: https://doi.org/10.65180/ijemri.2026.2.1.01

• Impact of Digital Advertising on Consumer Buying Behavior for Apparel Products: Evidence from Tamil Nadu

  Mrs. V. Sasikala, Dr. Poongodi (Author)

  12-26

  • FULL ARTICLE

  DOI: https://doi.org/10.65180/ijemri.2026.2.1.02

• Digital Transformation in Educational Assessment: Methodological Innovations and Enhanced Learning Outcomes in Ethiopian Higher Education Institutions

  Dr. Lemma Nigussie Zergaw, Dr. Tripura Sundari. C.U, Dr S. Radhakrishnan (Author)

  27-41

  • FULL ARTICLE

  DOI: https://doi.org/10.65180/ijemri.2026.2.1.03

• Awareness of Cancer Rehabilitation Services Among Cancer Patients in Uttar Pradesh: A Cross-Sectional Study

  Dr. Tanigaiselvane, Dr. Neethi, Dr. Muthukumaran (Author)

  42-55

  • FULL ARTICLE

  DOI: https://doi.org/10.65180/ijemri.2026.2.1.04

• Mitigating Managerial Behavioral Biases through Smart Technologies: Implications for Organizational Sustainability and Green Growth

  Ashima, Dr. Chandrawati Nirala, Dr. Vikram Singh (Author)

  56-67

  • FULL ARTICLE

  DOI: https://doi.org/10.65180/ijemri.2026.2.1.05