IJEMRI: Vol.2, Issue 1, JANUARY - MARCH, 2026

Articles

• Transforming Traditional Business Models through Advanced Analytics and Data-Driven Decision Making

  Mr.Kanumuri Vinod Varma, Mr.Marisetti Venkata Ramana, Mrs. T Srimathi (Author)

  1-11

  • FULL ARTICLE

• Impact of Digital Advertising on Consumer Buying Behavior for Apparel Products: Evidence from Tamil Nadu

  Mrs. V. Sasikala, Dr. Poongodi (Author)

  12-26

  • FULL ARTICLE

• Digital Transformation in Educational Assessment: Methodological Innovations and Enhanced Learning Outcomes in Ethiopian Higher Education Institutions

  Dr. Lemma Nigussie Zergaw, Dr. Tripura Sundari. C.U, Dr S. Radhakrishnan (Author)

  27-41

  • FULL ARTICLE