Impact of Digital Advertising on Consumer Buying Behavior for Apparel Products: Evidence from Tamil Nadu . International Journal of Emerging Multidisciplinary Research and Innovation , [S. l.], v. 2, n. 1, p. 12–26, 2026. DOI: 10.65180/ijemri.2026.2.1.02. Disponível em: https://ijemri.com/index.php/files/article/view/36. Acesso em: 4 apr. 2026.